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Community Child Abuse Council

CAPPY Ride 2011 – Child Abuse Prevention
and PROTECTION of Youth

Promotional Video / Slideshow

The Community Child Abuse Council of Hamilton wanted a distinctive marketing vehicle for promoting their yearly fundraiser, the CAPPY Ride. During CAPPY Ride, good hearted motorcyclists spend the day riding a scenic route in southern Ontario to raise money and awareness of child abuse prevention. The 2011 CAPPY Ride marks their 20th Anniversary, so the Child Abuse Council wanted to make a big impact!

TCVP created a video to promote the significant 20th Anniversary ride. We had some dynamic photographs from previous years and so we decided that the video would be in the form of a fast paced photo montage. Keeping the target audience in consideration (motorcyclists ages 30 and up), hard-driving rock music was composed specifically for the video. Specialized treatment and effects were created to maximize the visual impact and the editing was cut to the driving beat of the music. The result? A dynamically charged 2-minute segment that engages your senses and creates an enthusiasm for the milestone fundraiser, all while elevating a strong message and cause.

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Thank you so much Gilles, for all your efforts on this and helping us move into our 20th anniversary year with a beautiful big splash! Everyone couldn't be more pleased with the outcome – and you've certainly made us look darn good in the eyes of our public. You nailed it right on!
Anna Allevato
Executive Director, Community Child Abuse Council